The legendary Pat McGrath took over iconic magazine shop, Casa Magazines in the West Village on a November afternoon – the day before her latest eyeshadow ‘Divine Rose’ palette, was to drop for 24hrs. Allowing access to the limited collection, PMG gave away 50 palettes personally to the first 50 fans to lineup around the block.
Teaming up with imaginethat’s Founder & Creative Director, Lynette Nylander, who dreamed up the idea and execution of this experience – See Me worked as a third-party production. We teased the activation at Casa Magazine with name tag 3D animations, and captured a recap film on-site, documenting the elaborate overflowing roses pouring from windows to New York City sidewalk to the excitement of Mother Pat’s biggest fans.