PANTONE - COLOR OF THE YEAR CAMPAIGN 2017
#CREATIVE PRODUCTION
PANTONE - GREENERY
The international authority on color, The Pantone Colour Institute, announced the color of the year for 2017 as 'Greenery. To launch the video campaign, I worked closely Director & DP, Htat Htut to interpret the feeling of greenery. Pantone’s shade was chosen from extensive research –Greenery symbolizes the reconnection we are seeking with nature. I was responsible for assembling the creative team, cast and day-to-day logistics of our video shoot capturing 2017’s rejuvenation and revitalization.