ASOS.US PROM - 2018 SOCIAL
#CREATIVE PRODUCTION / #ART DIRECTION
To buck cliche prom conventions and advertising to create a campaign that put Gen Z, and their rebellious individualism, at the heart of the story. Honoring the outsider within us all, SEE ME created an ‘anti-prom’ prom campaign, casting a kaleidoscope of prom characters - all different in look and style, but united in their uniqueness.
CREDITS
CREATIVE DIRECTOR / SARA MC DOWELL
CREATIVE PRODUCER / NICOLE VAN STRAATUM
TALENT / JESSICA WU, KEMI OLUKANNI, MARS MURRAY, ALEXANDER LUKE BAHTA, JOY TIARA
DP / ADAM GIESE AC / SPENCER THIELMANN
GAFFER / GUS ARVANITOPOULOS
WARDROBE STYLIST / LAURA PRITCHARD
HAIR STYLIST / CHARLIE TAYLOR
MAKEUP ARTIST / ASHLEIGH CUICCI
MANICURIST / YUKIE MIYAKAWA
VIDEO EDITOR / MOLLY HOLTZINGER
CASTING DIRECTOR / ARIELLE BERMAN
STILLS PHOTOGRAPHER / SABRINA SANTIAGO
